Centennial unveils new brand platform: “Be Ready.”

Centennial College has unveiled a new brand platform and narrative that focuses on how the college prepares its students: “Be Ready.” The new declaration encourages students to be ready with their potential and prepare for success, and reflects Centennial’s pledge to provide students with the skills, perspective, and experience that they need to set themselves apart. “By shifting our focus from one of function to one of aspiration, we are able to connect with prospective students on an emotional level and give them a sense of meaning behind their choice,” said Centennial Director of Marketing and Creative Services Bruce Williams. Newswire Note: Archived stories may contain dead links or be missing source links.