A recent career preference survey of nearly 30,000 Canadian college and university students found that students generally prioritize high future earnings when thinking about their future employer. The survey, conducted by employer branding firm Universum, found that students often focus on compensation-related employee attributes like base salary and potential future earnings, look for roles with remote or hybrid work options, and view flexible work and work-life balance as important qualities. The researchers state that the student priorities are a reflection of the soft economic conditions.
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