The University of New Brunswick’s McKenna Institute, ContactNB, and a network of partners have launched the AI Adoption in Contact Centres project. This project will accelerate AI adoption and workforce readiness in the province’s contact centre sector by providing organizations and employees the skills, tools, and applied learning experiences they need to integrate AI into their operations. “When we introduce these tools thoughtfully, we strengthen our workforce, make businesses more efficient and create opportunities for our province to thrive in a changing economy,” said McKenna Institute founder Frank McKenna.
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