Algoma University has announced that it has introduced a new brand, which will include new messaging and creative campaigns. The new branding was developed in consultation with stakeholder groups and includes three pillars: intimate and personal; cross-cultural leadership; and purpose-driven impact. The Sault Star reports that AlgomaU will continue to keep the thunderbird symbol, which Director of Communications Brian Leahy described as “the heart of the Algoma University Brand.” The symbol was adopted from pictographs at Agawa Bay and serves as a reminder of the university’s connections and responsibilities to Indigenous communities. The University will also create a new Strategic Plan this year to provide guidance beyond 2023. AlgomaU| Sault Star Note: Archived stories may contain dead links or be missing source links.