Capilano University recently unveiled its 2024-25 recruitment campaign, “A space to be you.” The campaign features short, unscripted video interviews that showcase the unique experiences of CapilanoU students, as well as how the university environment supports growth, self-expression, and fulfillment. The digital strategy reaches students via Meta, Google, YouTube, Programmatic, Spotify, Reddit, TikTok and uses a dedicated online landing page to provide a gateway to the university and the resources it offers. The campaign also appears in public locations including on public transportation, billboards, and in high schools. “It was important for us to express the authentic experiences of our exceptional learners through their lens and in their own words,” said CapilanoU Director of Marketing & Digital Experience Alisha Moolla.
