Creating a logo for a laboratory: Interview


An eye-catching logo can convey a research laboratory’s area of work, workplace culture, and collaborative potential in a single glance, writes Andy Tay for Nature. Creating a good logo does not need to take significant time or budgetary resources, but it does require creativity and forethought. Tay interviewed researchers and a graphic designer to get their perspective and advice on the development of logos for research labs. The interviewees explain that logos can help to amplify a lab’s outreach efforts, appeal to the interests of a younger generation of scientists and PhD candidates, and create a shared identity for all those who work in the lab. To ensure a positive outcome, they encourage keeping the design simple, identifying the top messages that should be conveyed by the logo, and, if working with an external graphic designer, taking the time to clearly communicate the lab’s research work in layman’s terms.