HEC launches new brand identity to reflect entrepreneurial strengths, diverse career opportunities


HEC Montréal has unveiled a fresh brand identity represented by the signature: “HEC Montréal. Where opportunities are created.” This new brand positioning is intended to change the community’s traditional perceptions of HEC and highlight the school’s entrepreneurial strengths and capacity to support diverse career paths. The brand is reflected in an ongoing communication campaign, which consists of ads and content shared on public transportation billboards, on highways, and across social media. The campaign was developed within the context of the school’s 2020-2023 strategic plan.