HEC Montréal’s Media Management Hub has partnered with the Initiative Média et Philanthropie (IMP), which is hosted by the Université de Genève in Switzerland. HEC states that it agreed to be the initial partner in the initiative because of the importance of addressing the issue of media financing in the digital world. IMP will engage in a variety of efforts to support the media sector, such as encouraging philanthropic engagement and developing media governance tools and sustainable financing models. “The IMP will chiefly identify innovations and models that will help maintain the media’s ability to represent reality and foster constructive dialogue in an increasingly polarized world,” said HEC Media Management Hub Director Sylvain Lafrance.
