HEC Montréal receives $1M for digital strategy assistance program led by Chaire UX

HEC Montréal has received a $1M donation from Quebecor to support a partnership that will provide digital strategy assistance to start-ups. The Programme asterX Québecor d’entrepreneuriat numérique will fund the HEC Montréal’s industrial research chair in user experience to support around 10 companies annually for 10 years. Companies will benefit from Chaire UX resources, expertise, and laboratory time to enhance their ability to test products and services before they market them. The program is designed to provide entrepreneurs with a boost as they start out. Journal de Montréal Note: Archived stories may contain dead links or be missing source links.