In an article for Inside Higher Ed, Kerri A Golden (Saint Francis University) argues that faculty members play a vital–yet underutilized–role in enrolment. To engage faculty in enrolment processes, the author writes that institutions must change the culture surrounding the idea of who is responsible for recruitment. To do this, Golden suggests that institutional leadership share enrolment data with faculty, enlist faculty champions to bridge enrolment efforts between admissions and academics, and personalize engagement opportunities for team members. The author also notes that deans play an active role in engaging faculty members and encourages university leadership to provide incentives to motivate faculty participation. “The time to invest in faculty-led recruitment is now—because when faculty champion the institution, they can truly make a difference,” concludes Golden.
