Postsecondary institutions should ensure they are prepared for reputational crises: Opinion

Postsecondary leadership and teams should ensure that they are fully prepared to manage a reputational crisis at any time, writes Laurie Fenlason. Fenlason writes that pre-emptive efforts will ensure that leadership is not searching for key employees’ contact information, drafting high-stakes communication from scratch, scrambling for relevant policies and resources, or fumbling with insurance coverage if a crisis arises. Additionally, institutions should establish partnerships with competent crisis supports in advance of needing them. “The more tools you can access instinctively and automatically, the greater the chance of managing a reputational challenge thoughtfully and responsively, with resilience banked for the future,” writes Fenlason. Inside Higher Ed (Acct. Req.) Note: Archived stories may contain dead links or be missing source links.