The four cégeps of Saguenay–Lac-Saint-Jean—Collège d’Alma, Cégep de St-Félicien, Cégep de Jonquière, and Cégep de Chicoutimi—have co-launched a brand campaign focused on promoting cégep studies called “Le Cégep, tel que je suis.” The campaign is directed at students who are less likely to attend college, as well as their parents. It seeks to raise awareness of the value of a cégep education in the region and positions a cégep education as a springboard to personal and professional success. The campaign will share the stories and pictures of students currently in the midst of their cégep studies across a variety of channels, including digital platforms, public displays, and at the local cinemas.
Cégep SLSJ (Campaign)
| Collège d’Alma
