The importance of strategic leadership in higher education: Opinion

In an article for Times Higher Education, Scott Braun outlines how higher education leaders can bring strategy back into their leadership. With enrolment declining and many questioning the value of a four-year education, Braun emphasizes that leaders need to start thinking strategically. The author urges leaders to help their institutions be different, not necessarily better, and focus on offering a unique aspect that separates them from other universities. While universities often try competing on quality, price, or brand, this eventually leads to either price wars that are won by larger universities with economies of scale, or the death of a brand altogether. Braun also states that leaders cannot delegate strategy, but instead must draw on their backgrounds to think strategically about what can make their institution unique. Times Higher Education Note: Archived stories may contain dead links or be missing source links.