In an article for University World News, Morten Brekke (University of Agder) underlines how flexible study programs can contribute to the sustainability of postsecondary institutions. The author argues that offering flexible programs that focus on lifelong learning is a viable way to attract more students and respond to industry needs, especially at a time when postsecondary institutions are facing “unthinkable” challenges. Brekke asserts that there are several ongoing challenges to implementing flexible study programs, including the hierarchical way that institutions are currently organized; costs associated with flexibility; and a lack of holistic, cross-campus collaboration. The author emphasizes the importance of overcoming these challenges, concluding that “higher education institutions need to rethink how we do things.”