TMU business students study category management through VR Circle K store

Business students from Toronto Metropolitan University’s Ted Rogers School of Retail Management are learning about category management principles by exploring a newly developed virtual Circle K convenience store. “It’s something that you really don’t learn until you get out into the industry and you start working in a retail head office or if you’re working in fast moving consumer packaged goods,” explained Dr Janice Rudkowski, the project lead on the eCampus Ontario-funded learning experience. The convenience store simulation allows students to develop their critical thinking and decision-making skills while thinking about core principles such as pricing, promotion, product, and placement. The experience will be integrated into TMU’s category management course for Winter 2024 and will be made available to all public ON institutions through eCampus Ontario’s online portal.