The University of Lethbridge has unveiled a new brand and logo inspired by Indigenous culture. The design features yellow “sun” beams with four longer, interspersed yellow “poles,” symbolizing a four-poled tipi opening upward toward the sun. ULethbridge Director of Iniskim Indigenous Relations Shanda Webber explained that the logo mirrors the four foundational poles in the university’s strategic plan, which “are instrumental in providing a home away from home for not only our students, but our staff—and really inviting our Indigenous relations and community members to say, ‘This is your place as well.’” ULethbridge noted that the rebranding process included input from over 1,000 participants, and that the existing Pronghorn athletic brand will remain unchanged.
