In an article for Times Higher Education, Amanda Broderick (University of East London) emphasizes that university sport and exercise offerings should not be cut in an era of limited funding. Broderick, who is also the chair of British Universities and Colleges Sport, highlights the benefits of university sports programs for student recruitment, retention, and wellbeing; community relationships; and diversity and inclusion in the broader world of sports. “By promoting equal access to sports from youth to graduation and beyond, universities are helping to break down barriers and create more equitable, healthier communities,” concludes Broderick. “We must not let the financial pressures divert us from this vital mission.”