The University of Guelph has announced a new brand identity for the institution and its Department of Athletics. The brand identity’s imagery draws on the university’s gryphon mascot and the gryphon statue on campus, while the typography has been adjusted for accessibility compliance and to place a greater emphasis on “Guelph.” The university’s new logo features a gryphon on top of a shield, while the Guelph Gryphons’ new logo now includes a red gryphon. “Having a unified visual identity is essential in today’s competitive postsecondary landscape as UoGuelph aims to elevate its brand and reputation on a global scale,” said UoGuelph Associate VP Communications and Marketing Deirdre Healey.
UofGuelph
