The Université du Québec à Trois-Rivières and the City of Terrebonne have launched a major communications campaign to raise awareness about the Quartier universitaire project, an initiative to develop a bustling university district that will serve the population of Lanaudière. Once the project has received sufficient financial backing, UQTR hopes that the district will accommodate 1,000 students; offer a multitude of programs in the sectors of education, healthcare, and information technology; and feature a sports centre, public library, research spaces, and more. The advertising campaign will inform the region’s population about the development project via social media, displays on bus shelters, advertising panels, and more.
