A team of MBA students from the University of Windsor has partnered with the Windsor-Detroit Tunnel Corporation to launch a campaign aimed at drawing American tourists to Windsor. The 40-40 YQG Tourism Campaign emphasizes the 40% advantage of the American dollar on the Canadian dollar so far in 2025 while offering American tourists a digital passport that they can use to track visits to 40 local businesses, access discounts, and enter prize draws. UWindsor student and team leader Olivia Sylvestre explained that the campaign is focused on showcasing locally owned arts, culture, and retail destinations.
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