When postsecondary institutions make mistakes in who they send acceptance and scholarship emails to, writes Abbi Ross, it can have serious repercussions for their relationship with applicants. Ross says that institutions’ adoption of digital processing has led to the emergence of errors that would be caught more easily in analog systems. The author describes a variety of issues that can appear in digital processing, including human errors, errors in a mail merge, and decision codes being incorrectly inputted. Ross says that human errors are inevitable, but that institutions must carefully manage these errors to ensure that their relationship with applicants is not damaged. The Chronicle of Higher Ed (Subscription) Note: Archived stories may contain dead links or be missing source links.