Before investing in a substantial advertising campaign, St. Lawrence College wanted to be sure their creative would resonate with the target audience.
We used our StudentVu panel to bring together a group of students that reflected SLC’s target demographic and get their honest feedback on the advertising campaign.
Academica delivered a top-line report along with heat maps that highlighted areas that students felt were appealing, confusing, or unnecessary for each concept. The survey questions and target group were designed in close consultation with the St. Lawrence team to ensure that the feedback was relevant and representative of their desired audience for the campaign. The first round results were incorporated
into three new concepts, which went through the testing process a second time.
This iterative, data-backed process gave the SLC creative confidence in their approach and execution, ultimately improving the outcome of their advertising campaigns.