“Good” Isn’t Good Enough When it Comes to Your Brand and Marketing Materials

How do your stakeholders perceive your institution? How do they react when they encounter your marketing materials out in the field? The answers to these kinds of questions are important: They influence everything from recruitment to donor relations to program development at your institution. To succeed in today’s highly competitive market, you need a well-defined institutional brand and meaningful, believable marketing materials that hit the mark every time.

Academica’s Brand & Marketing Studies gives you a chance to hear what students, employers, and your community say about you when you’re not in the room. With that insight, you can build on your brand strengths and positioning, address gaps or misperceptions of your institution, and take advantage of the opportunities in your market.

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