Brand & Marketing – Academica Group

“Good” Isn’t Good Enough When it Comes to Your Brand and Marketing Materials

How do your stakeholders perceive your institution? How do they react when they encounter your marketing materials out in the field? The answers to these kinds of questions are important: They influence everything from recruitment to donor relations to program development at your institution. To succeed in today’s highly competitive market, you need a well-defined institutional brand and meaningful, believable marketing materials that hit the mark every time.

Academica’s Brand & Marketing Studies gives you a chance to hear what students, employers, and your community say about you when you’re not in the room. With that insight, you can build on your brand strengths and positioning, address gaps or misperceptions of your institution, and take advantage of the opportunities in your market.

What We Offer

Brand Audits

Understand how your brand is perceived by each of your stakeholder groups and alongside competitors’ brands.

Creative Materials Testing

Get feedback on your viewbooks, ads, and other materials from your key audiences before you go to print or go live.

Competitive Review

Gather key insights on your top competitors’ brands and marketing strategies.

Social Media Analysis

Understand how your institution is perceived on social media, learn about the conversations being held about you online, and identify opportunities to improve your strategy.