Professional, Continuing & Online Education

Guidance For Professional, Continuing & Online Education

Colleges, polytechnics, and universities of all shapes and sizes are finding new ways to serve adult and non-traditional learners. As a result, continuing, professional, online, and executive education divisions are playing a more important role than ever in supporting institutional strategy and growth.

It’s critical to ensure your unit your unit is well-positioned to attract, support, and serve your unique learners and community.

Academica’s dedicated research and consulting services for Continuing, Professional and Online Education will give you a customized look at your offerings through the lens of what your community needs, the efficiency of your operations, and the success of your strategy. Our lead consultants will help you align your work with the expectations and needs of your learners and partners.

What We Offer

Advisory Services

Receive expert guidance and support on operations, strategic growth, partnerships, positioning, and more.

Benchmarking Studies

Discover how your department’s structure, staffing, programming, and revenue model compare to those of your peers to identify strengths, gaps, and opportunities.

Competitive Landscape Analysis

Explore the landscape your division operates in and understand how your strategy and programming compare with other providers that prospects and partners are considering.

Learner Research

Understand prospective learners’ preferences, motivations, needs, and challenges so you can tailor your offerings and messaging to their realities.

Market Scans

Discover the broader context that your department is operating in, including the key trends, opportunities, and risks.

Marketing Reviews

Get a third-party analysis of your marketing plan and/or promotional materials to best position your division to attract and engage learners.

Operational Reviews

Identify opportunities to improve workflows, reporting lines, team structure, and resource alignment in support of your strategic priorities.

Program Reviews and Market Analysis

Dive deep into a current or proposed offering through analysis of labour market demand, learner needs, and the competitive landscape to support program planning and positioning.