Know what motivates applicants when they’re making the biggest decision of their life.
The University/College Applicant Study (UCAS) is used by Canadian postsecondary institutions from coast to coast to coast to understand their applicants and the key decision factors driving their choices. With this intel in hand, you can improve your marketing and recruitment, strengthen your enrolment funnel, and set up your institution for success.
This survey includes:
- Applicant Profile: A snapshot of exactly who your applicants are: age, region, grade average, employment, and so on.
- Higher Ed Plans: Discover where else your applicants applied, their learning preferences and plans, and who their first-choice institution is.
- The Factors that Informed Application Choices: Learn about the key decision factors that affected your applicants’ decisions: Program factors, institutional reputation, financial considerations, student life, and so on.
- Recruitment Activities and Communications: Discover what information sources and recruitment activities students interacted with during their search for their postsecondary institution, and discover which institutional activities, marketing materials, and other offerings had the greatest impact. Use that information to refine your offerings for maximum impact next year.
Get the Insights You Need
Make Better Decisions
From past education to future aspirations, the UCAS gives you a fuller understanding of your applicants. Use that information to make accurate, impactful decisions to strengthen your enrolment.
See the Whole Picture
Discover what your applicants are looking for from higher ed, the marketing and recruitment efforts that they drew on to research higher ed, and where they most want to go.
Competitive Intelligence
Discover how you measure up to your competitors in the eyes of your prospects. Then, discover how your competitors’ first-choice applicants differ from yours.
Better strategic decisions start with better data.
Academica’s leading applicant study was launched in 1997 to help universities and colleges to better understand their applicants. Every year since then, we have enhanced the UCAS to ensure that it collects the information you need to make the best possible decisions for your enrolment.
More Data, More Insights: This study can be paired with other enrolment surveys, such as Academica’s Applicant Declined Study (ADS) and Incoming Student Survey (ISS), to get the full picture of what’s working and what’s not with your recruitment and acceptance efforts.
Your special invitation: Participating institutions get advance notice of our special UCAS webinars, where we discuss what tens of thousands of applicants from across all participating institutions had to say about applying to higher ed in Canada. For a peak into some of the facts we shared last year, check out the Academica Forum.
Trusted by Canadian Postecondary Education
