Fédération des cégeps launches ad campaign, new website

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The Fédération des cégeps has launched an advertising campaign and website to highlight the full range of training opportunities available through the Québec college network. The campaign–titled “Le cégep, ça ouvre des portes”–includes a 30-second video that showcases the various future pathways available to students who attend a cégep. The video will be played on various television channels and digital media networks and will be accompanied by social media banners. The new website provides a user-friendly experience for prospective students who want to browse cégep program offerings. Fédération des cégeps président Bernard Tremblay explained that both the website and campaign aim to demonstrate that the college network can “open doors” for young people and adults.

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