In a recent article for the evoLLLution, Kerri Shook (University of Montana) describes techniques that postsecondary institutions can use to recruit students more effectively. Shook writes that personalization can help increase feelings of belonging, which ensures that students stay in and complete their programs. The author highlights strategies that can be used to personalize recruitment, including segmenting students into groups and creating tailored messages for them, sharing information that is relevant to student interests, mixing messages from real humans with automated communication, and keeping timing of communication in mind. While the future will include more AI-powered support and holistic and student-driven personalization, Shook emphasizes that students still will want authentic human connections.
