In a recent evoLLLution article, Nariman Farvardin (Stevens Institute of Technology) asserts that postsecondary institutions must personalize the educational experience “from first click to first job.” The author contends that today’s learners expect personalized, seamless digital experiences in their education, similar to experiences on eCommerce or streaming platforms. “Modern learners don’t want a one-size-fits-all experience,” the author explains. “They want institutions that adapt to them—just like every other platform they trust.” Farvardin emphasizes that institutions need accessible, agile, and easily updateable content management systems to meet these expectations. The necessary digital tools to accomplish this already exist; Farvardin warns that institutions risk becoming irrelevant if they fail to implement them.
