Enrolment & Recruitment – Academica Group

Let’s Strengthen Your Recruitment, Conversions, or Enrolment.

If you want to meet (or exceed) your enrolment goals, then you need to understand what influences and motivates the applicants and students that make up your enrolment.

Academica’s Enrolment & Recruitment Services are designed to help you uncover the information you need to optimize your student enrolment. Get an understanding of the perspective, experience, and decision-making process of your applicants and students; identify strengths and opportunities for improvement throughout your enrolment process; and build a detailed, data-based strategy for the future.

What We Offer

Applicant Research

Get unparalleled insight into the decision-making process and experience of your applicants, then use that intel to shape your enrolment strategy and plan for the future.

Strategic Enrolment Consulting

Whether you want to get a handle on your current enrolment situation or want to create a strategic enrolment management plan for the next four years, we’re here to help

Student Journey Mapping

Learn more about the journey to and through an education at your institution, from the perspective of your applicants and students.

Our Applicant Surveys

Get to know your applicants. The UCAS is Canada’s largest applicant survey, providing unparalleled insight into the decision-making process and perspectives of your applicants.

Target: All applicants to your institution
Typical Timing: January to June.
Key Topics Covered: Applicant demographics, reasons for attending higher ed and applying to your institution, perceptions and use of marketing and brand materials and events, and perceptions of competitors.

Learn why they said no. The ADS provides a thorough understanding into why applicants are declining your offers so that you can convert your best applicants into enthusiastic students.

Target: Accepted applicants who declined an offer of acceptance from your institution.
Typical Survey Timing: June to October.
Key Topics Covered: Decliner demographics; the rationale behind declining your offer of acceptance; and where decliners intend to go instead, the offer they received (timing, scholarships, etc.), and why they intend to go there.

Identify and strengthen the institutional attributes, initiatives, and marketing efforts that convinced your incoming students to accept your offer of admission.

Target: Accepted applicants who accepted an offer of acceptance from your institution.
Typical Survey Timing: June to October.
Key Topics Covered: Incoming student demographics, the rationale behind accepting your offer of acceptance, and the nature of the offers they received (timing, scholarship, etc.).

Get to know why applicants from your catchment areas decided not to apply to your institution.

Target: Non-applicants
Typical Survey Timing: July to November.
Key Topics Covered: Non-applicant demographics; awareness of, familiarity, and perceptions of your institution; and why prospects decided to not apply.