Brock University has launched a new micro-credential that will help marketing professionals develop their skills with AI tools. The AI-Driven Marketing micro-credential will introduce students to the ways that AI is transforming marketing, including the changing role of AI in social media and market research. Students will also learn strategies related to human creativity and critical thinking to make an impact in their organizations. “Professionals want learning that is immediately applicable and can keep pace with rapid technological change,” said Brock Associate Director of Programming for Professional and Continuing Studies Barb Mercer. “Micro-credentials like AI-Driven Marketing allow learners to build targeted expertise that can have an immediate impact in their organizations.”
