Informing recruitment with annual applicant data
The Situation
The Solution
The Result
The Situation
The University of Waterloo wanted to ensure it was making confident, evidence-based decisions that would position the institution strongly for the future.
The Solution
For over a decade, uWaterloo has worked with Academica to conduct a series of inter-related quantitative market studies with its applicants. The university has used the findings of these studies to make many strategic, capital, and recruitment decisions.
The Result
Results from the University/College Applicant Survey (UCAS) and the Applicant Declined Study (ADS) were used to help establish uWaterloo’s guaranteed residence policies, and refine and target scholarship strategies, while data from Academica’s Incoming Student Survey helped uWaterloo understand what converts second-choice applicants into enrolled students. Insights from all three studies on both domestic and international students have helped refine its marketing messages and materials, both digitally and with traditional media.
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