Red River College Polytechnic and the University of Waterloo Warriors have shared how they are Indigenizing parts of their brand and branding processes. RRC Polytechnic has partnered with Indigenous-owned creative agency Narratives Inc to update its Indigenous visual identity. The resulting visual identity will define how the college visually represents Indigenous cultures, stories, and relationships in its formal communications. Meanwhile, the University of Waterloo Warriors have launched a new logo that was designed by Kyle Joedicke, a Cayuga Turtle Clan member of the Six Nations of the Grand River. Joedicke explained that this logo “speaks to what ‘warrior mentality’ means, and how that it isn’t just a term used to describe bravery, or courageous acts, but also speaks to one’s empathy, openness and compassion for their community.” A portion of all sales of merchandise with the new logo will go toward the Indigenous Student Development Fund and the Warriors Equity, Diversity, and Inclusion Fund.
