In a recent article for The evoLLLution, Keith Paul (Northern Essex Community College) discusses how institutions can pivot to authentically engage with the next generation of students. Paul emphasizes the importance that Gen Z places on the relevance, tone, and authenticity of messages sent through various platforms and the need for institutions to move to a relationship-building approach with communications. He touches on several key issues affecting the communications landscape, such as communication fatigue. Paul concludes by asserting that authentic communication, strategic personalization, and equity-centered support will be crucial to the future success of colleges and universities.
The evoLLLution
