Authenticity, vulnerability key to teaching sustainability in business classes: Opinion

Brooke Klassen (University of Saskatchewan) offers key insights based on her experiences teaching a marketing class that was developed using the UNESCO framework. Klassen discusses how important it is for faculty members to show both vulnerability and authenticity in order to foster stronger connections with students. In addition to this, she notes that when it comes to sustainability, it is important to focus equally on the pedagogical method and the content itself in order to help students develop the problem-solving skills required to apply their learnings in the working world. Klassen encourages instructors to not take any students’ cynicism about sustainability personally, but instead to listen and ask questions.

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