CapilanoU launches “Be You at CapU” campaign


Capilano University launched the “Be You at CapU” brand and student recruitment campaign earlier this week. The campaign consists of a landing page, videos, and advertising that shows current students being “unapologetically themselves.” Prospective students can use the dedicated online landing page to explore the university’s program offerings, request a free copy of the 2024-25 student guide, talk to an advisor, or apply to the institution. CapilanoU states that the campaign will be distributed across digital platforms and will appear across Metro Vancouver over the next six months.

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