Last week, Cégep de l’Abitibi-Témiscamingue unveiled its new logo to the community. The cégep’s directeur général Sylvain Blais told Radio-Canada that the bright-blue logo signifies thought, openness, and movement, as well as non-linear pathways. While some community members have praised the new brand identity for its modernity and originality, others have taken to social media to criticize the logo and question its meaning. In a comment on Cégep de l’Abitibi-Témiscamingue’s official Facebook page, the institution defended the logo and explained that it was developed in consultation with students and the community.
Le Sac de Chips
| Radio-Canada
