Cégep Limoilou has launched a new course for working professionals that focuses on influencer marketing. Le Soleil explains that the influencer industry is a growing area in marketing and communications. The online course is designed for social media content creators, entrepreneurs, and communications and marketing specialists looking to grow their knowledge and skills. It will cover topics such as legal and accounting considerations, how to set rates and sell influencer services to businesses, and using digital platforms. Course instructor Denis Martel told Radio-Canada that though the profession has received a bad reputation, its popularity and growth warrants its attention from the educational community.
Cégep Limoilou
| Le Soleil
| Radio-Canada
