Universities need to design, deliver, and market their programs in a way that focuses on value to students, write Loleen Berdahl (University of Saskatchewan) and Marjorie Delbaere (USask). Berdahl and Delbaere explain that from a student perspective, value considers experience, outcomes, and cost. The authors discuss several examples of how institutions can ensure their program design, delivery, and marketing will meet student needs in these areas. “We strongly believe that our programs have tremendous value, but in many cases the value proposition is unclear or misunderstood,” state the authors. “Looking at our programs from a student perspective through a value lens can help us identify ways to improve understanding of this value.”
