Dalhousie University has refreshed its brand with the launch of a new logo and brand identity as part of its Third Century Promise strategic plan. The Communications, Marketing, and Creative Services (CMC) team used research from key audiences and stakeholders to develop Dal’s brand identity. The new brand identity is based on four brand pillars: research impact, academic excellence, engaging community, and extraordinary location. The new logo retains Dal’s eagle crest while simplifying its design with cleaner lines and shapes. “All these brand elements combine to ensure that Dalhousie is recognizable, wherever you come across us,” says Dal CMC AVP Matt Proctor. Dal Note: Archived stories may contain dead links or be missing source links.