SUNY Press Acquisitions Editor Rebecca Colesworthy has put together eight tips for academics who want to promote their scholarly book. “Scholarly books are written to shape conversations and have an impact both in particular fields and the wider world,” explains Colesworthy. “At its best, so-called self-promotion […] means getting to share ideas, build relationships, and celebrate your hard-won accomplishments.” With this angle in mind, Colesworthy offers advice such as taking the time to understand and articulate the audience for the book, cultivating an author platform as an authority in the book’s topic, and building genuine goodwill with other scholars by promoting and discussing their works.
Chronicle of Higher Ed (Acct Req)
