Former Alberta Lieutenant Governor Lois Mitchell is calling for greater involvement in university athletics, starting with the University of Calgary Dinos. Inspired by the energy of US college football, Mitchell says she wants to see fuller stands to help strengthen campus and community spirit. Alongside broader attendance initiatives like prize draws and tailgate events, Mitchell called on university employees to lead by example. “If you get a paycheque from the university, you should be willing to go out and support your sports teams,” she told the Calgary Herald. UCalgary Athletics Director Ben Matchett echoed the importance of the effort, noting that sporting events play a key role in fostering student connection—especially post-pandemic.