HEC Montréal unveils positioning, visual identity for sustainable transition

HEC Montréal recently unveiled its new positioning on the global sustainable transition: “Committed to doing more to sustainably manage a world in transition.” This positioning will drive the institution’s efforts to promote actions and expertise in sustainable and responsible management. Specifically, it aims to “do more” in training responsible leaders; creating innovative knowledge in sustainability and ethics; supporting organizations in their transitions towards sustainable management; and adopting sustainable practices. This positioning is accompanied by a visual identity that depicts a hummingbird in the shape of a plus sign. It represents the inspirational qualities associated with the sustainable transition, including agility, energy, adaptability, and resilience.

HEC Montréal