As the public perception of the value of postsecondary education shifts, postsecondary institutions must reaffirm their relevance and reconsider how they discuss their work, writes MacEwan University President Dr Annette Trimbee. Trimbee writes that communicating the value and relevance of a postsecondary education is a complex task because of the diversity of the different audiences that this message must be shared with. The author encourages institutions to question how they can better celebrate their successes, champion their ability to provide industry with skilled talent, and honour their graduates. “We can’t assume future students, their families and influencers, will intuitively know the value of a university education,” writes Trimbee.
