The Government of Newfoundland and Labrador has launched the “Make It Excellent in the Skilled Trades” campaign, which encourages youth and underemployed people to complete an apprenticeship so that they can pursue careers in the skilled trades. This campaign highlights how a career in the skilled trades offers rewarding opportunities, good pay, and job stability in the province. It also underlines how apprenticeship programs can help students earn money as they gain experience alongside mentors and journeypersons. Promotional material includes testimonials from local apprentices and journeypersons and information about the supports available to help under- and unemployed individuals complete a pre-employment training program.
