Northern College has launched a new brand as part of a five-year marketing and recruitment strategy. The brand consists of two messages: The primary advertising message for areas outside of Northern’s region will be GO NORTH, while the advertising message within the college’s region will be STAY NORTH. “Consistency, exposure, and familiarity are the main goals of this refreshed marketing approach,” stated Northern College Executive Director of Marketing, Communications, External Relations and Recruitment Jaret Dicks. “Rather than make small changes and improvements to existing branding each year, we’ll be maintaining this core messaging year over year for at least five years or longer.”
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