Preparing for enrolment declines with marketing strategies: Opinion


Postsecondary institutions can use key marketing strategies to prepare for and mitigate enrolment declines, writes Carrie Phillips for Inside Higher Ed. In the context of an impending “enrolment cliff” in the US, Phillips outlines multiple marketing strategies institutions can employ to manage this challenge. These include investing in branding efforts such as a brand refresh and ensuring that communication with prospective students is more personalized. Phillips also encourages postsecondary marketing teams to be open to trying new things as the advertising market changes. “While the lift is great, the outcome is critical for our institutions,” concludes Phillips. “Let’s get to work.”

Inside Higher Ed (Acct. Req.)