RBC has launched a new initiative called RBC Generate that will support Canadian agriculture with a $5M, five-year investment. RBC Generate will support organizations that work with educational institutions, industry, governments, and businesses in the areas of markets, skills, and finance. The initiative will support applied learning opportunities and training. RBC will collaborate with the Sustainable Food Systems for Canada network, which includes 13 universities and colleges, to connect students to agri-innovation skills and training opportunities. Additionally, it will support RBC’s commercial relationship managers and finance specialists in upskilling.
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