In an article for the evoLLLution, Isabelle Piette (Université de Montréal) asks how continuing education departments “[can] reinvent ourselves and develop relevant programs and projects” in today’s volatile, uncertain, and complex environment. Piette points out that competition in the learning ecosystem has intensified, compelling postsecondary institutions to develop innovative continuing education programming that meets labour market considerations. The author shares three principles that institutions can use to strategically position future projects and programs, including investing in analysis before developing innovative programs and projects; reflecting upon their institution’s values, culture, priorities, and identity; and benchmarking from the student’s perspective. Piette concludes that these guiding principles will help institutions identify development opportunities and reduce any risks in developing innovative programs.