In an editorial for the evoLLLution, Stephanie Geyer (University of Montana) discusses the importance of a postsecondary institution’s website to the overall student experience. Geyer maintains that making the website easy to navigate and accessible is important, but so too is ensuring that the website is personalized to the main users’ needs and expectations. Since the typical primary user of an institutional website is a prospective student, the website should accordingly be tailored to their specific needs and ensure the digital resources they search for are readily available. The writer adds that those website developers for postsecondary institutions should focus on using data ethically to personalize user experiences.
The evoLLLution
