In a recent article for the evoLLLution, Karla Barron (Northern Alberta Institute of Technology), Partha Roy (NAIT), and Scott Biggs (NAIT) discuss the importance of market research and data when developing a new program. “We no longer have room for guesswork,” they write. “Programs must land. They must deliver value for learners and employers, and they must do so quickly and efficiently.” With this in mind, the authors explain how research and data can be used to identify needs, prioritize limited resources, and build internal confidence in a potential program. They also discuss some of the tools and principles they have used to gather and share research insights in program development.
evoLLLution
